Live video content is bigger than ever and continues to grow in popularity. And while live video content can take a number of shapes and forms, it is most commonly split into Live Streaming or Broadcasting.
Live streaming and broadcasting certainly have a number of similarities. The term “streaming” has been become a catch-all term in the videoing world. However there is a difference between the two and we are here to break it down for you.
What is Live Streaming?
Plain and simply, Live Streaming is about recording and streaming content simultaneously in real-time for a viewer to access on a device such as a tablet or computer. The viewing experience is passive, meaning there is no expectation from the host of the livestream that the audience will participate – the experience does not depend on this.
Some prime examples of these would be Facebook Live or Instagram Live features. While users can interact with these livestreams, it is not imperative that they do.
What is Broadcasting?
On the other hand while Broadcasting is the transmission of content to an audience, also in real-time, it is more focussed on building meaningful connections with viewers on the other end and encouraging their interaction with the broadcast and the content within.
What We Think
The biggest difference between Live Streaming and Broadcasting comes down to how attendees engage with the content.
We believe that both Live Streaming and Broadcasting have their place in the world, it just comes down to what you want to achieve with your content and who your audience is.
